In a move that’s being cheered by long-time loyalists, Harley-Davidson has publicly renounced its involvement in DEI and other divisive corporate initiatives, marking a stark return to its core values and consumer base. This pivot comes amid a whirlwind of social media outrage and unrelenting pressure from its most dedicated bikers, setting a precedent that many hope will ripple through other companies.
“Harley-Davidson has decided to get back to basics,” the company declared in a statement, a clear nod to its traditional, no-nonsense roots. “While it’s crucial we hire and retain top talent and make all employees feel welcome, as of April 2024, we do not operate a DEI function, we have no hiring quotas, nor do we set diversity goals for supplier spending.”
This strategic shift is part of a larger overhaul, with the company also reassessing its employee training programs and sponsorships, now aiming to “focus exclusively on growing the sport of motorcycling and retaining our loyal riding community,” including staunch support for first responders, active military members, and veterans. This is music to the ears of patriots who’ve felt sidelined in the company’s recent, more progressive chapters.
The shift away from woke corporate culture follows explosive revelations by Robby Starbuck, who in July highlighted the company’s controversial internal policies under CEO Jochen Zeitz. “Harley built its brand on the backs of American bikers, and then tried to leave us in the dust,” Starbuck blasted to his substantial online following, sparking a firestorm of criticism against the company’s recent directions.
Starbuck’s efforts are paying off, marking his campaign as “three for three” in his battle against the encroachment of leftist ideologies in corporate America, with similar shifts occurring in companies like John Deere and Tractor Supply Co.
In an ideal world, businesses wouldn’t have to backtrack on their misguided forays into divisive progressive policies. Yet, here we are, witnessing company after company retreat from the harmful woke DEI ideologies they never should have entertained in the first place. These corporations have been strong-armed by social activists into adopting policies that do more to splinter us than unite us.
It’s not just a reversal; it’s an admission of the initial error in succumbing to these pressures. The lesson here is straightforward and stark: other businesses must take heed and avoid tumbling down this destructive path. As this drama continues to unfold, it becomes ever clearer that the struggle for the identity of American business is ongoing, with significant implications for our cultural and economic landscape.
